ShangoLive

Process

The engagement began with a collaborative discovery session to define ShangoLive’s value proposition, audience segments, and user experience priorities. A tailored website was designed to reflect the brand’s bold, energetic personality while maintaining intuitive navigation across all devices.

Custom sections were created to showcase talent, explain platform benefits, and convert visitors into sign-ups. Special attention was given to UI/UX flow to reduce friction for creators joining the platform. On the backend, performance enhancements and SEO fundamentals were implemented to ensure fast load times and crawlability. The site was built with scalability in mind, preparing it for integration with upcoming features and community tools.

Key Outcomes

Following launch, ShangoLive.com saw an immediate lift in engagement metrics, with average session duration increasing and bounce rates falling below industry benchmarks. The new website improved clarity around the brand’s mission, leading to a measurable increase in platform sign-ups within the first few weeks.

Technical enhancements also improved page speed and mobile usability scores, contributing to stronger organic performance and readiness for upcoming promotional campaigns.