The project began with a deep dive into DrainLine’s target service areas, customer pain points, and competitive landscape. The website was designed to highlight core services, establish trust through testimonials and guarantees, and encourage immediate action through strategically placed call buttons and quote forms.
SEO efforts focused on localized keyword research and on-page optimization across all key service pages, ensuring relevance and crawlability for search engines. To complement organic efforts, a Google Ads campaign was developed with geo-targeted keywords, optimized ad copy, call tracking, and scheduling to prioritize emergency plumbing calls. Conversion tracking and analytics were set up to monitor performance and refine campaigns in real time.
Within the first two months, DrainLine Services experienced a 200% increase in organic visibility and secured top 3 rankings for several high-value local search terms, including “drain cleaning Parker CO.”
The redesigned website reduced bounce rates significantly and increased visitor engagement through clear navigation and conversion-focused content. The Google Ads campaign generated over 35 qualified leads in its first 30 days, helping the business secure new clients and increase monthly revenue.
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